What I really do.

Customized Website Designs

My passion is to deliver the perfect look without compromising performance an business goals sets me apart from the competition. My designers gladly accept the challenge of pleasing the client, while also accepting the challenges of pleasing an array of search engines, web browsers and platforms. I am not just here to build pretty websites- I'm here to build successful websites. When I start a new project, here's what I think about:

  • What is the purpose of this website? Jeez, you'd think everyone would think of this. I know better, though...
  • What are the clients goals and expectations? Simply put, what does the site need to do to be considered successful?
  • What is the right look and feel to match the industry and existing brand?
  • Who is the target audience and how should affect the design? Which fonts, functions, imagery and more will work best?
  • What technologies can be implemented to enhance the experience of the target audience? How will different search engines, browsers and mobile devices respond to those technologies?
  • Is it more important for this website to look pretty or to accomplish a goal? Is there a difference between the two?
  • How can we track results? What tracking can be put in place to give decision-making power to the client.

Before beginning any project large or small, I diligently work to truly understand the clients needs (and sometimes, to help them understand their own needs). By hashing out the finer details in the beginning, we've been able to end with better results in the end.